Paid Parking
Starting September 1, 2022, paid parking is being introduced at the VisitLethbridge.com Arena as a fair and equitable way to generate revenue from users (both local and visitors) and to reduce the VisitLethbridge.com Arena's reliance on support from Lethbridge taxpayers. The implementation of paid parking was a recommendation from the City of Lethbridge's third party operational review in 2019 and approved by City Council April 26, 2022.
NOTE: Parking is $5.00 all day.
What does this mean for me?
I am attending an Event at the VisitLethbridge.com Arena:
Events include (but not limited to) concerts, cultural & entertainment, tradeshow or sport*:
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If there is an event held on a weekend, an all day event, and/or statutory holiday, the regular parking fee of $5.00 per vehicle will apply on that date
What happens if the event I am attending is multi-day?
- The rate is still $5.00 per vehicle/day unless specified otherwise
If I have a Hurricane Season Ticket Holder Pass, do I still have to pay for parking?
- Yes. Parking passes are ONLY VALID for the regular and playoff home games and NOT VisitLethbridge.com Arena Events (eg: Concerts).
*All information is subject to change without notice.
Please note: Veteran’s plate are not exempt from paid parking in the VisitLethbridge.com Arena parking lots. For more information, please reach out to our customer contact centre by calling 311 or online chat with our customer service team at Lethbridge 311.
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I am attending a Hurricanes Hockey game at the VisitLethbridge.com Arena:
- Season Ticket Holders - In working with the Lethbridge Hurricanes Hockey Club, it was decided that Hurricanes' season ticket holders would be exempt from paying to park at VisitLethbridge.com Arena. This decision was made to help lessen the impact on the Hurricanes' organization. Season Ticket Holders will receive a parking pass to identify that their vehicle is “paid” for the upcoming season. Season ticket holders will receive one parking pass per associated Ticket Centre account. Limitations and exceptions may apply.
- It is the responsibility of the parking pass holder to ensure the parking pass is visible
- Lost/Stolen/Destroyed Passes will not be replaced.
- Playoff Games: Parking passes from the regular season will extend into Playoff games for no additional fee, if applicable.
- Parking passes are ONLY VALID for the regular and playoff home games and NOT VisitLethbridge.com Arena Events (eg: Concerts).
- Please note: There are no designated parking areas for pass holders.
- Non Season Ticket Holders – cost is a flat rate of $5.00 per vehicle
If there is a game held on the statutory date, the regular parking fee of $5.00 per vehicle will apply on that date.
*All information is subject to change without notice.
Please note: Veteran’s plate are not exempt from paid parking in the VisitLethbridge.com Arena parking lots. For more information, please reach out to our customer contact centre by calling 311 or online chat with our customer service team at Lethbridge 311.
- Season Ticket Holders - In working with the Lethbridge Hurricanes Hockey Club, it was decided that Hurricanes' season ticket holders would be exempt from paying to park at VisitLethbridge.com Arena. This decision was made to help lessen the impact on the Hurricanes' organization. Season Ticket Holders will receive a parking pass to identify that their vehicle is “paid” for the upcoming season. Season ticket holders will receive one parking pass per associated Ticket Centre account. Limitations and exceptions may apply.
I am attending a Banquet and/or Meeting at the VisitLethbridge.com Arena:
Banquets and Meetings include all events in the Canadian Western Bank Lounge. Paid Parking is Free unless specified otherwise with your booking.
I am a Recreational Patron at the VisitLethbridge.com Arena:
This includes Recreational Hockey, Birthday Parties, Small User Groups.
- Parking is Free
- At the time of your booking it will be communicated to the Organizer, who has the responsibility to transfer the paid parking information to the Group. There are no refunds if you pay for parking when you did not need to.
I am attending Lethbridge College/Student:
College parking is in effect every day
- Day Rate - $5.00
I am a Suite/Luxury Seat Holder:
Your VisitLethbridge.com Arena representative will be in contact with you directly.
How much will parking cost at the VisitLethbridge.com Arena?
- Refer to categories above
How do I pay for parking?
- We encourage you to pay using the Flowbird app and pay online – super easy!!*
- ***PLEASE NOTE: When entering your license plate, do NOT add a dash or a space
- Apple: https://apps.apple.com/us/app/flowbird/id1440123516
- Android: https://play.google.com/store/apps/details?id=group.flowbird.mpp
- Watch Flowbird instructional video here:
- ***PLEASE NOTE: When entering your license plate, do NOT add a dash or a space
- There are also 4 bright yellow Parking Kiosks that can be used in person:
- 2 located outside at the north side of the building
- 2 located inside VisitLethbridge.com Arena; one on each side of the main doors
- Accepted methods of payment at the Parking Kiosks:
- Coin ONLY (NO Bills), Mastercard, Visa, Interac Flash, Apple Pay & Android Pay, Prepaid Parking Cards
- We encourage you to pay using the Flowbird app and pay online – super easy!!*
Do I need proof that I paid?
- No. Once you have entered your license plate number at the Kiosk or on the Flowbird app you are good to go!
- If you have been provided a pass/permit, this must be displayed in your front window to avoid a parking ticket.
I am purchasing or picking up tickets:
Park in the designated "Ticket Pick-Up" zone in front of the South Country Co-op Ticket Centre. It allows you 15 minutes and you don't have to pay for parking.
I am picking up or dropping off individual(s):
You do not need to pay for parking as long as you are not staying.
What if I miss part of my event because I have to pay for parking?
We know this change will take some getting used to. Enforcement will not start immediately when the event starts so you’ll have time to get to your seat. Here are a few helpful tips.
- Arrive a bit earlier than usual or pay for parking ahead of time on the day of the event.
- Download the Flowbird app so you don’t have to wait in line at a kiosk. Find your seat and conveniently pay online.
- Know your license plate number as it will be required at either the kiosk or in setting up the app.
I’m concerned about parking in my neighbourhood?
The City of Lethbridge offers a Residential Parking Permit Program, please see the link below for more information.
https://www.lethbridge.ca/applications-licences-permits/residential-parking-permits/
Will there be paid parking at the Servus Sports Centre?
Servus Sport Centre is operate by the Lethbridge Soccer Association and not by the VisitLethbridge.com Arena. For more information please check out the Servus Sport Centre info page at: www.lethbridgesoccer.com.
Will there be paid parking at the Judo Club?
The Soccer Centre maintains and manages this parking lot.
How will Paid Parking be enforced?
Parking enforcement at the VisitLethbridge.com Arena will use license plate recognition software to identify vehicles that are in violation and issue tickets.
Where do I pay for my parking ticket?
How do I appeal my parking ticket?
Parking fine appeals are submitted to the Park and Ride parking office at 705 5 Ave S or submit your appeal online to Parking@lethbridge.ca Appeals will be considered upon the basis of parking and traffic regulations.
Parking Fine Appeal Form (City of Lethbridge)Still have questions?
Please reach out to our customer contact centre by calling 311 or online chat with our customer service team at Lethbridge 311.
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